TOP 5 Reasons Why Content Marketing Wins Over Link Building

Content Marketing & Link Building

Online marketing has now become a very dynamic and important aspect in a company’s marketing campaigns mainly because the internet has been the main contributor of globalization, connecting people around the world. Since the birth of this revolutionary concept, online marketers have created ways and processes to amplify their products or services online.

Search Engine Optimization is one popular technique and one aspect of it is Link Building. Companies hire SEO experts to build links in order for their website to be visible to users who uses the internet to search. It has its glory days until some practices are being monitored closely by search engines such as Google, mainly because of spamming. So what comes next if Link Building will no longer be effective? You may wanna consider focusing on content marketing. Here’s our reason why.

TOP 5 Advantages of Content Marketing over Link Building
1. Content marketing is natural. You will eventually build links when people share your blog socially, link to it, and make buzz about it simply because for them it’s interesting. Compared to building links, you have to ask people and wait for them to accept or deny your request. They’ll add you in their site because you ask them to, not because they actually like you.

2. It’s defendable to search engine’s algo update. Making content marketing a center of your SEO strategies will make your business see greater rewards from the search engine, because it’s functional and people can make use of them.

3. Content value is easier to measure than of a link. No one could really tell how much a ‘link’ is worth. But you could tell how much revenue that a content has generated for your business. Additionally, you will know how many links a piece of content has generated, how many referral visits it’s received, number of social votes, and how much organic search traffic it has created.

4. It’s cheaper to hire a writer than a link builder. Link building is very technical in a way. It requires real SEO skill to be effective, thus SEO experts are becoming expensive. Hiring a good copy writer on the other hand is a lot cheaper. All you need is someone who’s good at blogging, creative, and knows how to generate social attention.

5. Content marketing is more entertaining and pleasurable to do. We surf the internet to find content and topics that interest us. We go to social media sites to see what makes us laugh and touches our heart, then share it to people we care about. This is a strategy that google’s algorithm wants SEO people to do – give the user what they want.

So instead of getting worried about Google penalizing your SEO tactics and strategies, stick to content marketing. Aside from being ultimately less risky than link building, it is also fun to do. Also, there are plenty of social networking sites where you can post your content for millions of people to see. Post 1 a day, before you know it, your company will be on the path to success.


Internet Marketing Outsourcing to the Philippines

Outsourced - Position Eliminated on Organizational Chart

Outsourcing first became popular in the United States of America during the turn of the 21st Century. It basically means that instead of doing a certain process internally, companies will hire or purchase another company’s services as a replacement, usually in another country. A concrete example of this is the emergence of BPO or Business Process Outsourcing companies in countries such as India and the Philippines.

The reason behind this increase is the cost-effectiveness of the concept. American companies can hire these BPO’s at a cheaper rate than they would have done internally, and in return, BPO companies and its employees enjoy a higher pay, sometimes double, compared to local companies that give slightly higher salaries that usually base at the minimum wage. BPO’s seem to take the Philippines by storm and being a call-center agent have become the it-thing for the young professionals nowadays especially in the Philippines.

Outsourcing Internet Marketing Experts
Aside from hiring agents to sell and receive customer complaints and whatnot, many companies worldwide are now hiring internet marketers or web marketers such as Pay-Per-Click professionals, and Search Engine Optimization specialists to market their products through the World Wide Web. The jobs even extend to web developers & designers, graphic designers, video editors, and content/article writers.

These professionals are also sometimes referred to as Virtual Assistants or VAs. VAs can be directly hired by the company and they could either work in the office with a team or work independently from the comforts of their own homes as long as they have computers and internet connection. It’s easy and less hassle for both the employer and the employee and is definitely cheaper.

By being a ‘Virtual Assistant’, the employer can instruct multiple tasks from research to replying emails, from writing articles to creating Web Pages. You can also create a dedicated few to handle customer concerns, another for your website development and maybe three persons to handle your social media marketing works such as facebook, google+, linkedin and twitter. It basically rests on the concept of ‘replacement’. It means that companies would have their work be ‘replaced’ by letting the virtual assistants do it for them. The result, companies would then just supervise and give instructions, giving them more time to think of ways to improve its operations.

How to Deal With the Cons of Online Outsourcing
As good as it sounds, there is a flip-side to every coin. Yes, hiring people online could be very risky if you don’t choose your employees well. You must remember that the internet is a cesspool of bogus people that could deceive and ultimately do some damage to your business. That is why it is very important to get your employees from a very credible job site, interview them thoroughly to test their skills and train them very well. Training them would be considered the most critical part of the process since you are generally training them to be you. Soon enough, if you take care of them, your employees will definitely take care of you and your business in return.

Where To Outsource Internet Marketers
It is important to outsource to countries that have cheap labor and could speak English very well. The answer? The Philippines. You might ask, Why not India or other countries? The answer is simple: The Filipinos, aside from their cultural characteristic as being one of the most hardworking, talented and adaptive people in the world, they are also excellent in the English language. In addition, most Filipinos are proficient in Information Technology are not behind with the social networking bandwagon, making it easy to train them for online marketing. Most American companies would prefer outsourcing to the Philippines over India because Filipinos tend to be more westernized than our Indian neighbors. That means Filipinos can easily adapt to the American culture, not to mention speak in perfect American accent. If you search studies or recommendations made by American companies regarding outsourcing, they would easily pick the Philippines as their number one choice.

In conclusion, outsourcing can be very beneficial to both the employer and the employees and the perfect place to search for persons to do the work for you is the Philippines. Thousands of Filipinos are looking for a job and now is the perfect chance to make your business grow through outsourcing.


PENGUIN 1.1 – Google’s Recent Update To Fight Spam

Google launched the first update to its recent web spam-fighting Penguin algorithm late Friday last week, with online forums naming it Penguin 1.1. Matt Cutts who works for Google’s Search Quality division first announced the new update on Twitter, calling it a “data refresh” that affects only 0.1 percent of English-language search engines.

Speculation among webmasters and SEOs has been rife in recent weeks with many saying Google already launched the Penguin update(s), but Cutts refuted the claims and stated this is the first update since Penguin launched on April 24th, 2012.

Google described Penguin 1.1 as an algorithm alteration aimed at webspam and websites that violate its quality guidelines.

The new update is already causing outcries across the SEO sector, with many questioning if it has actually improved search results. Since it is an algorithmic alteration, Google said it would ignore reconsideration requests on Webmaster Central. They, however, set up a feedback form for webmasters whose sites may be affected by Penguin 1.1. Even though the update affects only less than a tenth of a percent of English searches, they still keep the form online.

Many webmasters and search engine optimization experts are still wondering if they have not recovered from Penguin 1.1 and if it means they will never recover and should consider starting from scratch. Who knows?

After the launch of Penguin 1.0, Google stated that those affected by it had been penalized. However, shortly after that, some sites that were not spamming Google saw traffic drops. A few may have been genuinely penalized but it is more likely that when Google wiped out millions of links, some websites that benefited from them lost credit. This means they were not penalized, rather they just did not get as much credit as previously. However, Google is yet to confirm whether this is the case.


PPC: Ultimate Tool to Reaching Targeted Market

PPC or Pay Per Click is a form of advertising where owners of websites are paid every time the advertisers’ ad is clicked. You find PPC in search result pages prominently displayed in specific part of the website in colored or highlighted boxes. It displays advertisement on websites that allows placement of the ads.

PPC Companies / Publishers
ppc-tarteting-your-market

It is estimated that around 30% of online purchases are made through PPC. Some of the largest PPC companies are Google Adwords, Yahoo Search, and Bing AdCenter. There are other smaller publishers of ppc like Facebook, Twitter, Stumble Upon, Linkedin, ABC Search, 7Search, and SearchFeed among others. Google Adwords is by far the largest and most popular PPC company. The rest, though smaller, still offers vast opportunities for businesses to reach their identified markets.

PPC concept is very simple, though there are still people who are in a quandary on how PPC works. If you own a business, you can buy search engine traffic based on placement or keywords relevant to your business and targeted audience. You only pay for every click made on that keyword or placement. However, search engines like Google and Bing are consistently updating their platform to improve user experience, thus making the system more complex and sophisticated.

Budget & Cost
The best way to ensure that budget and cost-per-click are kept to a minimum in Google Adwords, is to be certain that you have a high traffic stream or high clickthrough rate. Google and Bing provide a free “how to” reports and pdf’s on their websites on how to effectively use keywords, write ads, and manage your campaigns.

PPC advertising is cheaper than a full program complement of the SEO on the onset. In the long run however, a good SEO will be a better alternative to PCC since it will be relatively cheaper and more cost effective if done properly. If you’re not a ppc expert and you don’t wanna waste your time learning how to effectively manage your account, then ppc management outsourcing may be your option.


SEO Outsourcing to the Philippines

Outsourcing SEO Projects

SEO Outsourcing Philippines

SEO Outsourcing is the process of buying the services from experts who can ensnare visitors and potential clients by developing materials, content, design, and link architecture for the page. Sending out e-mails for promotions or doing paid online advertising and pay-per-click ads would become less hectic for the company when outsourcing SEO services are availed.

Creation of business websites would be stripped off from its very purpose when the developers fail to integrate several techniques to amass good level of traffic. Parallel to the principle of quaint marketing and advertising methods, the attention of targeted consumers should be earned to make it work.

Developing a corner in the already-crowded World Wide Web can therefore be a bit intimidating for neophytes. Gathering enough visitors for a website would first appear like a far cry from reality, given the vast array of other pages competing for their interest. But fledglings can get by just fine through trusty SEO Outsourcing services.

The Right Place for SEO Outsourcing

This may also be more cost-effective of establishing an online recall. SEO Outsourcing to the Philippines, for example, comes with a whopping 200% markdown on the tag price. But this doesn’t necessarily make the results sub-standard. The country is brimming with people with impeccable skills in speaking and writing.

Truth is, there is a lot of high-quality SEO experts in the Philippines. Professional writers and layout artists can come up with up-to-date concepts that can well penetrate the markets and follow the retargeting methods of SEO programs.

Search Engine Optimization

Search Engine Optimization or SEO can simply be defined as the management of the websites’ contents by embedding certain keywords, building inbound & outbound links, optimizing layout and design to produce a page easily detected by search engines. A good command in SEO then makes the website one of the top link suggestions given by search engines to the curious users. One of the major perks of being highly visible through search engine results is the generation of traffic on the site thereby translating to increased profit from the online businesses.

Optimizing a website takes a long time before seeing results. If you’re reading this blog, we suggest that you’d start now before your competition gets in the scene.


Logo & Banner – Graphics Design Outsourcing

What are Logo and Banner

Banner and logo designs are amongst the most powerful tools for effective online marketing. You can either design them on your own or extend the design job to an expert. The advantage of outsourcing experts to do the design job is that they are likely to come up with a superior design. This is because they are not only experts but they will not be biased. Creativity is a gift, if you don’t have it, then have someone else do the work for you.

A banner is usually a branding tool that is usually placed on top of your website. Depending on your respective needs the banner can either be designed as a static banner or an animated one. A banner can also be used in affiliate websites to market your online business. On the other hand, a logo can either be a brief textual representation or a striking image that represents the type of business you engage in. in other words, your business’s logo should be designed in a unique way for it to set your business apart from competitors’.

The Need of a Logo & Banner

A picture is worth a thousand words. A well designed logo and a banner may be an extension of this maxim. A banner or a logo is a summary of your online business, represented by an image. When the two are designed well and placed in strategic places, they can generate unlimited traffic to your website.

Banners and logos are also effective for generating income and are also proven effective for those who are doing affiliate marketing or simply just an image that makes your website look more appealing.

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