Defining the Role of Hashtags in Search and Social Media Platforms

After Facebook “Likes”, the latest trend adopted by the social media community is Twitter’s “Hashtag” symbolized by “#”. Everyone must have heard, used or seen hashtags – an indication that it’s not going anywhere, anytime soon.

Hashtags were used almost exclusively by early adopters of social media. But as people started to understand the mechanics of hashtags, they became widely adapted and embraced by the marketing and advertising industry, making it part of pop culture.

People have different interpretations of hashtags. Some associate hashtags with social media while others see them as a way to express the thought of the moment. Still others find them as annoying disruptions to logical discussions. These varied interpretations just point out how widely misunderstood, abused and misused the term is.

Hashtags, are in fact an efficient way in finding content that has relevance to specific topics and the people talking about said topics. Social platforms also have search facility just like in Google, Yahoo or Bing. Searches on Twitter, Google+, YouTube, Instagram, or Pinterest are made every day using words and hashtags.

What hashtags primarily do is to make visible to others on social media platforms and search engines, conversations, contents or updates when optimized with the word hashtags. If you click or search for a hashtag, you will see a display of those using hashtag in conversation. This instantly identifies an audience sharing common interests.

Using Hashtags in Search

Clicking on a hashtag is a search function. Clicking on it will reveal all updates with that hashtag along with related promoted tweets which is the same function for queries in search engines.

Creating and Registration of Hashtags

Anyone can create a hashtag. It can be registered on The same site also provides tracking for all hashtags. While there’s no clear rule on hashtag ownership, it could be vital to discussion around a trademark, event or promotional campaign.

How to Use Hashtags

People who create hashtags want others to use it as many times as possible. You should include hashtags on social media profiles if you are promoting a specific event. Or better yet, include it on the related website in a post. In many cases, hashtags pick up momentum and peaks interest of others who didn’t really understand what the hashtags meant. It used to be that hashtags are only used in Twitter but now they appear online and offline, obviously intending to promote engagement.

Why Use Hashtags?

If you want to find out what discussion your customers are engaged in or what your competitors are doing, you can use hashtags to determine and identify the frequency of discussion of specific topics, the extent of reach, and the audience sentiments.

Hashtags are also a great way to engage people in discussions. People who are interested and want to join discussions on search engine optimization on Twitter can click “#seochat”.

For widely supported hashtag-identified discussions, Twitter displays “trending” while Google+ calls them “hot topics”. So far, Facebook isn’t as transparent with hashtag activity and LinkedIn has not recognized hashtags yet.

Hashtags have also proven to be effective in streamlining communication around circumstances where other forms of communication – TV, radio and print, are not effective in reaching audiences. World events such as the Tsunami in Thailand, Superstorm Sandy, Oklahoma tornados and other similar disasters, reached global audience through hashtags. Conversely, hashtags are also used to share happy news and events like the announcement of birth of the royal baby of Prince William and Kate.

Other uses of hashtags include:

  • Promoting an event or conference

  • Reaching consumers

  • Announcement of special promotional campaigns

  • Promoting the brand

  • Anchor campaigns

Hashtag is a useful tool that can be used to reach out to new audiences, connect like-minded people and facilitate discussions and conversations making it an important part of social media strategy.

Understand Twitter Specific Terms Like A Social Media Expert

Technology has prompted the introduction of new terms or words used to denote specific meaning or specific description for some functions. Coined words like Pinterest, LinkedIn, Instagram, infographic are just a few of the new terms that have been popularly used these days especially by people whose lives revolve around the online world.

Twitter, for example, have developed a language of their own. Some may sound funny and strange but they all are nonetheless Twitter-unique.

In order to use some of the Twitter terms like a social media pro, get familiar with these words and their corresponding meaning.

Common Twitter Language

The “at” (@) sign is used to mention another Twitter account. For example, @HubSpot. Used within the Twitter account, it becomes a link to that account’s profile. While it may be used by others as a geographical reference, @ is Twitter-specific.

Understand Twitter Specific Terms

The “hash” (#) is used to highlight keywords, events, topics or emotions in a tweet. A hashtag in Twitter turns the word or phrase into a link to easily see and screen certain tweets that contain the same tag. For example, “loving the #weather” or “feeling #tiredandemotional”.

The “caret” (˄) is also known as a hat sign and is used to denote a tweet composed and sent by an individual on behalf of a group account that is used by multiple people account. This is how it is used in tweet – “^JS”.

The “dollar sign” ($) is used in Twitter as a financial hash tag for a company’s shortened stock market name/code. For example, Google’s shortened stock market name is GOOG. “$GOOG” becomes a link to Google site.

“AFAIK” means “As far as I know”.

“CC” – its original meaning is “carbon copy” like how it’s used in memos and email. CC is a way of making sure a Twitter user sees certain content. If used with “@”, e.g. “cc @Bob” – it will draw a Tweet to someone’s attention.

“DM” is “direct message”. It’s a way to privately message a follower on Twitter. It’s a counterpart of Facebook’s “PM” or “private message”. In tweets, you’ll often see “DM me for details” or “I’ll DM you the price”.

“#FF” stands for  “Follow Friday” – an endorsement or shout out to other Twitter users suggesting that people follow them.

“ICYMI” is for “in case you missed it”. This is often used when a Twitter user retweets his/her own content from previous tweet.

“MM” stands for “Music Monday” used to suggest music you are currently enjoying or artist recommendations. While this is no longer that much popularly used these days, you may still see “#MM” tweets once in a while.

“NSFW” means “not safe for work”. This denotes a potentially inappropriate content.

“OH” is “overheard”. Used in Twitter, OH is a way of reporting a funny or eyebrow-raising comment.

“PRT” means “partial retweet” which is used to let people know some editing had been done to a tweet. It can also be used to mean “Please retweet”.

“RT” stands for “Retweet”. When another user’s tweet is forwarded with an added comment RT is used. For example, “Must see! RT @John: This video is hilarious”

These are just a partial list of the terms commonly used in Twitter. Some new words may be expected to develop in the foreseeable future. Just make sure, you remain updated so you can catch up with the Twitter lingo and not be left wondering.

Leveraging Social Media for Small Businesses

business in social presence

Digital marketing is without a doubt the way to go for almost all business in today’s generation. And there’s a very good reason for that. For one, almost all businesses are increasing their use of the World Wide Web and social media platforms as they find these very effective in reaching out and connecting with their customers. More and more people are becoming aware that they can grow business faster if they use the leverage of social media. And at the same time capitalize on the fact that smartphones ranked as the best technological solution for small businesses. In other words, the best digital marketing outsourcing service is to be directed towards using the various social media platforms optimized for smartphones and mobile devices.

Consider the results of a recent survey by Citibank – 70% of the respondents used their company websites as a marketing channel; 41% indicated they used social media sites like LinkedIn, Facebook and Twitter in the last year; and 62% shunned the use of email as a marketing technique. This tells us that the trend is definitely pushing towards the online world. Most of the small business owners are relying more on their online presence and channels to help grow their businesses.

Why Social Media?

While other bigger businesses that have been more aggressive with their marketing strategies have already succeeded in achieving their target goals, the small business owners are slowly but steadily realizing the effectiveness of online marketing channels. They are recognizing the benefits they will reap if they can increase awareness of their business, engage with their customers and enhance the business growth through strategies and techniques that are specific to social media platforms. The small business owners are seeing that social media is an efficient and cost-effective technique and strategy to grow the business.

And this trend is clearly indicated by the findings of the same Citibank survey. The use of social media networks such as Facebook, Twitter and LinkedIn has increased by 6% since 2010. Attesting to such increase is the nearly three-quarters of business owners who find that their website has been effective in generating more business for their company and another 34% that said they will be using smartphones in the future for their marketing activities and plans.

Today’s business environment is hooked in the World Wide Web. Consumers go online first for any information they need on a product, service or other things. They do their search queries even when they are on the go – using their mobile devices and smartphones. And if small business owners miss this reality and failed to keep their online visibility strong, they would have a lot of catching up to do against those that have been more forward-looking.

The truth is, small businesses stand a great opportunity to maintain connection with their customers, engage with them, and allow social media to reveal more of their business and what they can offer to their customers and every Facebook fan and Twitter follower with whom their customers interact with, in the social media network. They may need to get the best digital marketing outsourcing service provider to help them sort out how they can capitalize on the huge viewership and follower-base of each of these social media platforms. And it will be worth the investment and will pay off with business growth.

Pinterest is Working Better With Brands

It’s a photo-sharing website that adopted the concept of pinboard-style of creating and managing theme-based image collections such as interests, hobbies and events. And it’s called Pinterest. Users can browse other pinboards for images. To “re-pin” images to their own pinboards, or “like” photos.

Users of Pinterest can upload, save, sort and manage pins – these are what images are called, and other media content such as videos through collections known as pinboards. It serves as a personalized media platform. The content of the Pinterest user and others can be browsed on the main page. The “Pin It” button will allow users to save individual pins to one of their own boards.

Businesses use Pinterest to create pages aimed at promoting their business online. Serving as “virtual storefront” such pages may contain images or photos of its products or brands. It has been found that users visiting from Pinterest are spending more than users coming from Facebook. Such users tend to spend less time in the company’s website and instead browse from the company’s pinboard. There are other studies that showed that Pinterest is more effective in driving sales compared to other forms of social media.

The first significant update of Pinterest focused on how the pinned images appear on the website. The images pinned contain various information right from the website origin including product purchase information or ingredient listings for recipes. Such images are called “Rich Pins”.

Pinterest has several types of pins that have added information on them. They include recipe pins, movie pins and product pins. This update is viewed by many as a better way of Pinterest working with brands that get their products pinned a lot of times. It also gives Pinterest users who access those pinned images more information about where one can find or buy the product.

The update also hopes to resolve the issues of those product images uploaded directly from a site but later removed, thus making it difficult for people to track down information about the product in the image. Big brand names such as eBay, Walmart, Sephora and Target were part of Pinterest’s launch of the new update.

Whether the new Rich Pins would generate revenue for Pinterest remains to be seen. As of yet, these Rich Pins don’t seem to have any monetary value for Pinterest. And Pinterest should look at how to earn revenue from the user’s business.

For instance, if you are a website owner whose images get pinned frequently, you can include specific meta tags to those image pages to have that information included on the Pinterest pin pages. Developers of Rich Pins can access the developer page of Pinterest for specific instructions on how to create Rich Pins.

And if you have pins that have been pinned to Pinterest previously, you can convert those images to Rich Pins as long as you have included the meta tag information on the page where it came from.

MSN Socl

MSN Socl -- outsource social media

The power of social networking is undoubtedly recognized by every soul involved in online marketing. It’s precisely the reason for the phenomenal success of Facebook and Twitter, with a few more trailing behind. For its part, Microsoft’s offer is Socl, MSN’s own version of social media site. In early December last year, MSN invited those who have Microsoft and Facebook accounts to register to its new project Socl. It was launched in beta version in 2011 for Microsoft employees and college students until its December 2012 launch.

This prompts everyone to ask if there is room for another social network where it is already dominated by Facebook, Twitter, LinkedIn, and Google Plus.

According to Microsoft, Socl is more like Pinterest than Facebook, and not exactly a traditional social network everyone is so familiar with. Socl has photo-filled landing pages which was an upgrade from the beta version, which was less heavy with images. Socl was a product of Microsoft Research FUSE Lab’s research into social search for students.

With the recently launched new version, anyone qualifies to register and find content randomly on Socl’s homepage or search by topic using Bing. If you want to create a post, contents – photos, links, videos, etc., from other sites can be retrieved and Socl will put together a collage for you.

“Riff” is a term used if you want to comment on other’s posts and share related links and images. The profile page is a gallery of the posts created and the interests and people you follow. There are no wall posts and no 140-character tweets.

Socl pays more attention on content than friends. Socl will find your Facebook friends if you register using your Facebook login data. But the site urges people to explore and connect with others based on common interests and posts.   

Socl vs Facebook?

Socl vs Facebook -- SEO company Philippines

Because of the high prominence of Facebook in social networking, a lot of people are wondering whether Socl is intended to give Facebook some competition. People at Microsoft claims Socl shares not much similarity with Facebook but is more of Pinterest type. Socl, like Pinterest, seems more into browsing random photos rather than communicating with friends.

Microsoft is aware of the limitations of Socl. The company describes it as an “experimental research project with a minimal set of features”, and not designed or developed to compete with already established social networks. Microsoft is making an attempt to create a unified and cross-platform ecosystem that is not limited by hardware (Surface tablets) and software (Windows 8), search engines (Bing), and social network (Socl). Viral ad campaigns and Twitter stunts are used by the company to get the experimentation off the ground.

With all issues clarified and explained, people are wondering if Microsoft can make that transformation from an old fashioned image to enter a new era of touch and social technology. How Socl fares in the months to come will likely give the answers.

Socl being considered as a social media site, it does give social media a new feel. With content or useful information being searched by millions every day, it is not surprising that Microsoft bite into this kind of social media presentation.

If you’re an internet marketer and is currently on the look for new ways to spread your content through social media, then, Socl could be a possible option. To know how social media plays an important role in SEO, take a look at this article.

How to Use a Google+ Brand Page as Your Business Website

How to Use Google+ Brand Page as Your Business Website -- internet marketing outsourcing

Some Google+ users are concerned about how Google+ brand or business page cannot be used as a “regular website”. Businesses are limited by Google’s predetermined page names – Posts, About, Photos and Video, and thus restricting the contents to these specific page names, and not able to create new and personalized pages.

Internet marketers, especially those doing search engine optimization coordinates with their social media specialists in putting up a Google+ brand page that is well optimized without the losing the concept of it being a social media page or account. Combining both social media marketing and SEO is one of the best assets of Google+ brand page.

There are, however, a few methods using Google+ brand page to make it your business website. 

About Page of Google+

About Page of Google+ -- online marketing outsourcing

Google+ has “About” page and businesses should use its full potential to make the Google+ page as their business website. On this page, businesses must create a limited 250-word rich, original and compelling content that best describes the business, its products and services or other offerings. The information on this “About” page should aim to convince visitors to contact the brand or the business to make an inquiry or make a purchase.

Google+ Brand Pages and the Links  

Google+ encourages businesses to include relevant links in their “About” page content. This is facilitated by the use of HTML editor which is provided by Google+. This capability should be used wisely and only when you need the visitor to leave your Google+ page and go to your main website in order to understand better what you are offering, or have more detailed information that will help them make the decision to take your offer. Google+ users should know that these links have been changed by Google from do-follow to no-follow links. What this means is that you cannot rely on this links to boost up your SEO campaign, but will definitely serve its purpose for the visitor.

In addition to the standard website link and contact email address, Google+ “About” page has a Links area below it that offers another significant opportunity to share pertinent company information such as social media profiles and promotion pages of the business. And these are do-follow links so these are extremely valuable in terms of SEO results. Caution should be exercised though by Google+ users to be mindful of the visitors leaving the page when they click these do-follow links. 

Google+ Brand “Posts” Page

Having posts on Google+ “Posts” page that are associated with the business’ brand page allows the business to have the platform to directly communicate with the consumer base. Regardless if it’s sharing product information, or delivering prompt customer service, or launching promotions and special offers, this page allows businesses to enjoy interaction with their customer audience. 

The Value of Google+ Circles

It would seem that the benefit of most value for a Google+ business page is having Google+ Circles associated with them. This allows the Google+ user a good opportunity to target their audience by gender, geographic location, occupation, industry or profession, etc. Promotional campaigns and messages can be directed to the selected and most receptive audience members. With this approach, audience will appreciate a well-crafted branded message enough to share it with friends, followers and fans of the inspired audience members.

By taking full advantage of the single page offered by Google+ About page in making the presence felt and serve their marketing needs, Google+ users are able to make the page as a business website of some sort. And although it’s uncertain at this time how the Google+ page will display in Bing or Yahoo search results, the Google+ user should really focus in making their Google+ Business Page as appealing as possible for Google+ users and audience, no matter what the limitations are.

If you’re still not convinced by the importance of having a Google Plus page for your business, you can read here seven reasons why you should use Google Plus now.

Use Trending Topics to Get More Twitter Followers

Use of illustrations and poster as hashtag -- SEO outsourcing company

For many, having Twitter followers is the holy grail of being on Twitter. Others would think of Twitter followers as a by-product of successful community building. Regardless of the nature of motivation one has in having Twitter followers, one thing remains – having more followers means more people to impact or learn from. So, how do you get more Twitter followers? 

You might not know it but the trending topics on Twitter’s trending topic list could very well be useful in gaining new followers. But while this is a fact, you need to first understand the reasons behind a trending topic. It’s not enough that you pick a hashtag topic from the trending topic list and start tweeting using the trending topic selected. You need to have a clear understanding of why a certain topic ends up trending. 

A topic that is trending is one which people are talking about now more than any other time in the past. It could be a popular topic before that has become popular again now with a new group of people. Twitter explained that the Trends list includes not just what is popular or being talked about but all the hottest rising topics. In other or simpler words, Twitter captures novelty topics more than the popular topics. Hence, when using the trending topics, you should take advantage of this knowledge in order to increase your Twitter followers. 

Men's Fashion used as hashtag -- Web Design Outsourcing

Rather than just sticking a trending hashtag topic onto the end of your tweet, you must make sure that your content is relevant to the trending hashtag topic. You can’t stay away from your niche or from the topics which normally define or characterize your tweets. The trending topic should be relevant – to your niche, and to your regular tweets. 

The best way to illustrate this is by using a trending topic “#Vegetarian”. This trending topic will work well for people involved in restaurants, foods because it jives well with what restaurant or food people tweet about. The trending topic can be enhanced and made more interesting by sharing a recipe or photo of a dish, include the hashtag and send tweets to as many followers as possible. However, the same trending topic will not likely work for people involved in, say, social media marketing. It will take a high level of ingenuity to be able to make this work without looking or sounding “off” or awkward. And in terms of gaining new followers, it’s far from happening. 

If you pick an unrelated or “non-relevant” trending topic, you might stand a chance of getting a few new followers, but these new followers are not likely to get interested in the contents you normally tweet. The likely scenario would be the new followers “unfollowing” you after a few days. The interaction stops right there. 

Outdoors used as hashtag -- SEO outsourcing Philippines

In order to capitalize on the trending topics and use them to your advantage, you should focus on finding or selecting trending topics that are relevant to your niche or business. This will make your regular followers sticking by your tweets and new followers interested in the trending topic could be added to your existing follower-base. The new followers will get to know you and what you tweet about which most likely they will also be interested in.   

When tweeting trending topics, make sure that your content is funny, unique and “novel” and interesting. The competition is stiff and a stand out tweet can easily get the attention of the readers or followers. A compelling tweet is likely to be re-tweeted. Make your tweets as mess-free as possible. There’s no need to over-stuff a single tweet with more than one trending topic. Not only will it look messy, it will also be mistaken as spammy.  And lastly, when tweeting you must make sure that your tweet will be of help or be of value to those who will see it.

To know how to optimize a tweet and get more followers apart from using the hashtag and trending topics, click here.

SlideShare as the Fastest Growing Social Network

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Chances are, you have never heard of SlideShare although it’s possible that you have encountered it in one of your browsing sessions. SlideShare is projected to be the fastest growing social network in 2013 even if it didn’t enjoy such popularity in the past. The reason for that is simple, SlideShare caters more about business content. While this is true, the following figures according to some experts would say otherwise:

SlideShare fastest growing platform for social networking -- Social Media Marketing

  • SlideShare is one of the top 150 websites in the world
  • It has an estimated 60 million visitors a month
  • About 3 billion slide views are recorded per month

SlideShare according to Michael Arrington, TechCrunch founder and co-editor is “The YouTube of PowerPoint Presentation”. It allows uploading of PowerPoint presentations into globally-accessed slideshow. Uploading a PDF or PowerPoint presentation on SlideShare, much like uploading a video clip on YouTube means sharing it with over 60 million monthly visitors. Imagine the media mileage your presentation will enjoy with that kind of audience. It has a highly visual platform which places it well in the social web that is always hungry for visually-appealing images and content.

To date, SlideShare is the world’s largest professional content sharing community. Unlike content done in regular text formats, using PowerPoint allows greater creativity and clarity in expressing new ideas. Users and readers are presented with easier ways to understand the message conveyed through appropriate visual and text representations. People can easily share ideas and discover some innovatively presented stories at the same time.

SlideShre The YouTube of PowerPoint Presentation -- Internet Marketing Company

No doubt, SlideShare is an effective platform for social networking but you should keep in mind that for that to happen, your presentations should be such that they are not slides after slides of boring stuff. The key to a successful SlideShare is creativity, innovation and high visualization. When using SlideShare, backgrounds and images are extremely important. The more colorful and meaningful slides you make, the greater attention it will gain from the visitors.

Some basic rules to follow when creating SlideShare presentations include:

  • New and Interesting Idea. This is the most important factor in creating a good slide. As it is, those who support SlideShare are similarly creative, intelligent and have very selective taste. Only brilliant ideas will gain support of such group or community of viewers
  • Text. It will always work out to have simple yet BIG words – in size and in meaning. There is not much need for too many words in SlideShare as it is more focused on the visual representation of the ideas and not explicit explanation of any sort. A few but strong keywords would be enough to put in between strong and powerful graphics. Also, equal importance in creating the text font big and yes, a little bit stylish.
  • Images. More than anything, the photo that will be used for each slide should be the accurate representation or visualization of the concept. An effective photo is one that users or viewers understand easily at first glance. The image should have strong co-relation with the idea and the words or text used on the slide to create a complete story.
  • The First Page. Like in a PPC ad where the landing page is very important, the first page of the SlideShare shares the same degree of importance. Users or visitors of should be able to tell it upfront if the slides they are about to see are interesting enough to go on. The first page is like the cover of a magazine, so it should be attractive and appealing enough for the readers to continue flipping the pages to find out what comes next after the cover and the title.

A popular slideshow means you were able to hit right through the interests of the SlideShare users. And for many who use the platform to build brand awareness and strong online presence through the social media community, a highly-creative and visually appealing slideshow is the best way to engage the huge SlideShare community.

9 Feature Twitter Vine Should Change


Twitter Vine Features -- SEO Company Philippines


Vine is the latest and hottest new mobile service available in Apple’s iPhone and iPod Touch from Twitter that lets the users capture and share short 6-second videos. Expecting the same degree of creativity that people exhibited in their Tweets, Vine is yet to dictate the creative outcome from such time restriction in capturing motion and sound.

This new iPhone app promises a lot of potential as it encourages users to be creative in telling their stories aided by short span video clips. While this new video-sharing app from Twitter continues to attract people sharing moments in a rather unique way, some experts deem that some features that would possibly cause Vine’s unprecedented success are still lacking and keeping many users from really giving their all-out support to Vine. Some of the things to be changed about Vine should include:

1. Desktop Management. The app does not provide any feature for users sharing a vine to interact with. The link displays a user’s profile picture but that’s about it. The app should allow users to have the ability to manage posts, likes and profile and as an added feature, providing a way to organize all of the vines online would be pretty cool.

2. Ability to Save Vines. With all the apps available in the market today, users get frustrated with apps that don’t allow saving of content – text, image, video, etc. Regardless of the reason for such inability, Vine should have a feature that counters this disadvantage. Users should be able to save vines just like a Twitter draft before the bugs ruin it. The feature should also allow the users to craft quality content which will automatically encourage more creative contents.

3. Ability to Manage Multiple Accounts. Vine lacks sharing capabilities that cater to multiple accounts. While private Twitter account can be created solely for the purpose of uploading vines, the app does not allow the user to manage multiple accounts. So, users who have restrictions on sharing the vines now with the entire social audience may be a little short-handed by this lacking feature. It would be more functional if Vine will allow people managing a personal and business-related account to have the ability to select which account the vines should be uploaded to.

4. Audio. This is one of the distinct features that make Vine stand out from the rest. Users should be able to replace the choppy sound that usually accompanies cuts with a feature that allows laying of separately created audio over the post. The Vine feature should also provide the option for the users to remove sound as and when necessary.

5. Editing Functions. When recording a content, the users would love to have features that would allow them to zoom through a button on the bottom. The entire capture screen acts as a record button but it would be cool to have an omnipresent button to press when they need to zoom the video. Additionally, focusing the objects before recording will eliminate the blurry and distracting vines.

6. Using Front Facing Camera. iPhone has this feature and Vine should have taken advantage of it – being able to switch from the device’s two cameras. This could potentially open new avenues for creative dialogue vines.

7. Recognition Feature. While the app allows users to find friends, it does not have an accurate way of executing that. The recognition feature doesn’t seem to work and users eventually have to adopt manual search of people using the app. Users should have a platform that will search for their friends more accurately.

8. Access to New Content. Vine users navigate the “Explore” tab when they want to look for new and interesting content. But this tab relies on specific editors to hand-pick new vines. Users would prefer to discover new content and users through an enhanced browsing feature, which can be web-based.

9. Better Engagement/Interaction. Vine while intended to be a social app fails in this department. Aside from posting comments, no other form of engagement is allowed, not even tagging. Vine should at least allow users to tag people in captions and comments. In Facebook, Twitter and Instagram, the symbol “@” is used as a way to tag someone. On Vine, the same “@” symbol just sync Twitter contacts to Vine.

An application’s success solely depend on its usability. If your application lacks in so much feature and if your developed application is supposed to work as a social media platform, then being really social and user friendly should not be eliminated. Yes, there will be suggested improvements once the developed application is out in the market and the catered market cries out for some added features. What is important is you know how to listen to have longer shelf life.

Is Social Media Marketing Right for Local Business?


Social Media Marketing for Local Business -- Outsource Online Marketing


Financially restricted small businesses find it hard to engage in marketing and advertising that are not cost-effective. Their financial limitations can only allow them to use marketing tools or strategies that will not eat up a lot of funds. Fortunately, social media offers tools for advertising and promotion, which do not entail so much funds. Social media marketing is a new form of marketing that most businesses are pushing their efforts to, primarily to capture the massive number of users or major social media sites and networks.

With all of the optimization techniques being made as the main reasons for improving business activities, localizing your business’ marketing and advertising campaigns may prove more beneficial. Adapting local social media marketing campaigns that specifically targets all potential clients. Social media campaigns are proven to be result-oriented and cost-effective when targeting local market, which is set in a more fast-paced manner. Being viral is the name of the game when we talk about social media.

This means targeting potential local customers and marketing directly to actual consumers in the area where the business is operating. It can be a simple tweet about how your special dessert ended up on the mayor’s table, which may be enough to get people to visit your cafe or bakeshop. Local social media marketing allows you to:

  • Post and promote short-term coupons, promos, special offers
  • Make special announcements about new products, upcoming sales, or social events, launching of service, etc.
  • Use local festivals, holidays, or local events as opportunities to promote your business.
  • Engage in real time conversations with customers on feedbacks, reviews, opinions, etc.
  • Establish a more personal relationship with your current customer-base and increase it exponentially through the people whom you’ve established connection with. 


Social Media Marketing for Small Business -- Online Marketing Outsourcing


Benefits of Local Social Media Marketing

Using social media sites to market and target locally, you are developing a personal relationship with existing customers as well as potential clients. And because the strategy is localized, your efforts are not wasted, and instead directed to the right customers. Small businesses are able to make the connection to the targeted consumers instantly by asking questions or leaving feedback or comments via Facebook, Twitter, Google+, Foursquare, or other form of social media platform used by local customers. From these interactions, you are giving exactly what your consumer needs. You are gradually building your reputation as a consumer-oriented business proprietor who values opinions of customers and exceptionally provides consumer needs. Imagine the expanse of promotion your business will have if word spreads around the social media community. And that’s free promotion to the fullest.

The constantly increasing social media trend makes local social media marketing a useful, effective, and viable tool that will help local businesses in their promotion campaigns. It increases the business’ site traffic, engagement, customer relation, and online presence.

Establish your Presence

As the initial step towards local social media marketing, you need to establish your presence in the major social media sites. You need to set-up a Facebook page or a Twitter account or a Google+ Local page for your business. If your area is more of a Facebook community, push your marketing efforts in Facebook and supplement with Twitter and other social media sites. Make sure that you’re present to every social media platform where your target market is present. Promote the Facebook, Twitter, Foursquare, or Google+ Local pages by including the pertinent addresses at the bottom of business cards or flyers to call the customers to action into looking up the sites and starting to build the relationship from there. In no time at all, your business will get all the buzz you have been hoping for because the local community has responded to your posts.

Doing social media marketing may seem like an easy task, but don’t allow yourself to get blinded by this idea. Social media marketing entails a lot of knowledge not only of the customer you are targeting but how could a business specifically trigger emotions and engagement to its market and eventually convert those reaction formations into actual sales. Special marketing and online advertising skills must be present in order to effectively execute planned actions. You may want to remember that online marketing for small or local businesses’ can be outsourced.

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