Social media marketing is effective if you want to:
Market your business in places that prospects and customers frequent. This means utilizing social media to market your service and products online.
Nowadays, customers are Facebook and LinkedIn users, people on Twitter, YouTube viewers, and individuals who are using social media sites to interact with other people online. Social Media is a massive marketplace to sell or promote products, services, and even ideas.
In 2012, there are 845 million monthly active users in Facebook. Artists like Britney Spears, Justin Bieber and Lady Gaga have more Twitter followers than the whole population of Greece, Sweden, Israel, Chile, Australia, and North Korea. The Volkswagen Darth Vader Kid ad on YouTube has over 48 million views. And if Facebook were a country, it'll be the world's third largest and two times the total population of America. That's social media today.
Social media marketing is a process of marketing through social media sites. Imagine the immense number of potential clients and customers out there. Big companies are using social media marketing to develop and grow their business. Social media can make or break a brand that's why 93% of marketers use social media for business.