Search Engine Marketing (SEM) is a combination of free search engine optimization plus paid search advertising. Some people, however, equate SEM to paid ads, usually referred as Pay-Per-Click (PPC).
PPC IS FOR YOU IF:
PPC is a paid advertising on search engines like Google, Bing, and Yahoo to get more traffic to your website. PPC offers you the chance to appear on the first page of search engine sites. You can potentially increase your web visitors, leads, and customers since paid ads are targeted to those who are specifically looking for your service or product. Plus, you don't pay for the number of times your ads are displayed. You pay only for the number of visitors who clicked your ads and were re-directed to your website. With PPC you can set your ads to appear only in related contents and geographical locations. It's highly convenient.
Google Research shows that PPC provides 50% incremental clicks, even if you're number 1 on the search engine's organic ranking. The giant search engine also concluded that paid and organic search results work together, and that turning down paid ads would result a drop in clicks of 89%. That's a lot of clicks to lose.
PPC is a lucrative form of online advertising that offers you enormous ROI and opportunities to create and develop your brand. If you want to draw more suitable traffic to your site, Pay-Per-Click is for you.