The Future of SEO with Penguin 2.0

Penguin 2.0 -- internet marketing outsourcing

When Google’s Matt Cutts first made the announcement about the coming of a new Penguin generation in March, webmasters have been on their alert mode waiting when Penguin 2.0 will hit the Google search results. Apparently, Google officially started rolling out Penguin 2.0 on May 22, 2013. With such roll-out Cutts expects for the new Penguin 2.0 to have a significant impact on web spam. Instead of just looking at the home page of a site, the new Penguin goes much deeper, with big impact on small areas. Cutts said that the new Penguin 2.0 will affect 2.3 percent of English-US queries and even non-English queries as well. According to Cutts, the scope of the Penguin webspam algorithm varies by language. He said that languages with more webspam will definitely feel the impact of the new Penguin.

Penguin 2.0 is more of an internal reference because this is an updated algorithm and not just a data refresh, the fourth Penguin-related launch which Google has done. It is a webspam update dedicated to finding and addressing black-hat webspam. Penguin 2.0 is a lot more comprehensive than Penguin 1.0.

What this update means for white-hat SEOs is nothing as heavy an impact for black-hat webspams. Cutts basically emphasized that webmasters should keep making great sites that users love that they will want to tell their friends about. Sites are encouraged to compel website visitors to bookmark it, come back to it repeatedly, subscribe to it, etc. The goal is to make it known that your site has a lot of good and quality information to offer.

What-hat SEOs will be supported by Google in promulgating white-hat practices as they work hard to make certain that your quality content shows up in the search engines results page for users to find, visit and consume. That’s Google’s end of the bargain. For the webmasters, they should work hard in making certain that their sites have what it takes to please the users.

Google Penguin History -- SEO company Philippines

Cutts briefly outlined what SEO webmasters can expect from the new Penguin 2.0 throughout the summer of 2013. They are:

  • Penguin 2.0 targets Advertorials. This includes paid advertising that violates Google’s Quality Guidelines. If someone pays for coverage or advertising, those ads should not flow pagerank. Google is determined to be stronger in enforcing this change as a move forward. Pagerank is not something that should be bought or sold. Advertorials are okay for as long as they don’t flow pagerank and that there should be clear and conspicuous disclosure so that users would know that something is paid and not organic.
  • Google is also working on ways to deny the value to link spammers. Cutts said they are working on a different system that does more sophisticated link analysis.
  • Google still continues to work on hacked sites by trying to detect them better through a more next generation of hacked site detection that is more comprehensive, and trying to communicate better with webmasters. Google is looking at establishing a one-stop-shop where webmasters can go and report if their sites have been hacked, use appropriate webmaster tools that will point them to the right way of cleaning their hacked site.
  • Google will give higher value in terms of pagerank for authority sites detected which they determine to be genuinely authoritative in their niche.

To sum it up, the new Penguin 2.0 will not so much affect webmasters that are following Google’s guidelines in terms of white-hat SEO practices. The new Penguin update is more targeted at webmasters that continue to violate the Quality Guidelines of Google and who have completely junked white-hat SEO practices and opted for the spammy practices.


FirstQuarto

FirstQuarto -- best development company Philippines

Blogs on almost any topic have flooded today’s online world. And still, online users can’t get over wanting for more, for newer contents. So where can you find new contents or blogs on interesting and unique subject matter? And if you are the content creator, how can you get your blog to people who are hungry for new information? With millions of blog sites afloat on the World Wide Web, what boundary or time zone do you have to cross over to get to the other side where people can enjoy your original content, and eventually share it with other people?

There is only one answer to that – FirstQuarto. This was developed by an IIT Delhi graduate, Prasenjit Singh, that allows users to post original content in the form of articles, opinions, commentaries, blog-posts, reviews, etc. and lets fellow users to rate, share and publicize your contents. FirstQuarto provides email and Facebook login to the site. Pass the authentication process and you’re directed to FirstQuarto’s home screen right away.

There are four major sections on FirstQuarto’s home screen, namely Top; Latest; Bistro; and Write. 

The “Top” Section

This is where you can find the most popular articles based on ratings and comments by fellow users. You can check the articles for ratings, followers, comments, etc. If you want to read the articles at a later time, one click is all it needs. 

The “Latest” Section

This feature is more or less similar to the “Top” section. Clicking “Latest” button will get the system to pull out all the latest articles and their relevant details. 

The “Bistro” Section

This is where activities of the community you follow on this network are displayed. Click “Bistro” and you can view all the recent activities sorted by “ratings”, “followers”, and “comments”. Most visited articles appear on top to let you know what the people in your circle have been busy with recently. 

The “Write” Section

This section is where the obvious is done – writing your content and posting it in the editor. It’s a comprehensive editor with all the features you need to edit your piece, including posting anonymously. It also has a feature that allows you to tell people you’re not up for any rating for your article. Unchecking the option in the editor will stop the rating activity.

With all four sections on the home screen, you think you have accomplished your mission – to be able to share your new blogs to like-minded people. Not quite. FirstQuarto allows you to link your existing blogs and follow categories based on your declared interests. So, if you are into global warming stuff, you can select the category, read the articles and follow bloggers with same interests as yours.

FirstQuarto also allows users to be flexible with messaging and creating profile where your snapshot, personal details and activities are provided, including all articles posted, rated, categories following, number of followers and following. Individual profiles can be manually updated, or to make things easier, just connect via Facebook and your profile details are fetched from your Facebook account. 

The Challenges

Developers of FirstQuarto are focusing on adding more features to the site and building up its user base, which may not be that difficult to achieve considering the different platform it offers to users. The biggest challenge would be avoiding copyrights infringement and plagiarism even as it encourages creating and posting only of original contents. It has a feature called “automated checkers” already incorporated into the system to take care of these concerns. Hopefully, it will be enough safeguard against duplicate or copied contents.

Another challenge would be against Floost, which practically has the same features plus a fantastic design. But FirstQuarto’s networking ability far exceeds Floost and other blogging networks like IndiBlogger and Blogadda. What would be interesting to see are the new features the network will strive to bring in the future to keep its position strong.


Effects of Iframe on SEO

iFrame Solutions -- seo company Philippines

Iframe is the coined term for “Inline Frame” which means an HTML document embedded inside another HTML document on a website. In simpler terms, it is a frame to display another webpage on a page. The Iframe HTML element is often used to insert content from another source such as an advertisement into a web page.

An Iframe can contain a portion or all of the content on a page as they are used often to show information from another site or a frequently updated content. Iframes are frequently used on websites that they have become almost a permanent fixture on the web page. And it’s because they can be as seamless as they can get as they easily blend with the rest of the web page. Unfortunately, it’s not the same case for search engine crawlers. 

Iframe Cannot Be Crawled

Unlike on-page content, an Iframe cannot be crawled by the search engine crawlers and this fact can have a significant impact on SEO especially if the information needed by users is contained within the Iframe. While the information can be seen by the users of the web page, such content will most likely not get crawled. And that means your SEO efforts will go down the drain because the content on the page within the Iframe will not be indexed for search results ranking. Even if the “Iframed content” is keyword-rich, it’s not likely to rank in Google.

In the unusual case where web crawlers were able to enter an Iframe, when they start crawling the Iframe, they may not get out of the Iframe to crawl the rest of the site. Again, this is not good for SEO because the other pages on the website may not be indexed at all if the crawlers are trapped within the Iframe. Ranking-wise with Google, your site will fail. 

Solutions

Despite the mentioned SEO-limiting qualities of Iframe, there are other solutions to Iframe which are friendlier with search engine crawlers. If you are using Iframes to present the information on your site, use content from another source. Search engine crawlers can detect the source of the information and they are not labeled duplicate by the crawlers. Instead, they will give the credit to the original source.

Another way to counter the SEO limitation is by writing your own keyword-rich, relevant and useful content, and post it on your website using a <div> tag which can be customized with a scrolling function to look just like the Iframe that was there before. Instead of pulling content from another website to the Iframe, you can use your unique content posted on your own website. Your visitors will barely notice the difference but Google’s engine crawlers will suddenly see you as a valuable source of unique and interesting topics and Google will rank you accordingly for that.

For web developers or programmers, they can use server-side or client-side programming, which requires a more advance understanding of programming principles. Using this solution, the content will appear as though it originated from the page even if it is being pulled from another source. In effect, the content will be crawled and it could improve the page’s rankings with Google. While this solution is possible, it is considered a Black Hat SEO technique and therefore not recommended.

To sum it up, if the foremost interest is SEO, Iframes should be avoided by all means. It can only help with your SEO efforts if you are pulling the content from your own website or domain to display on other pages. This can be useful if you want to share info on multiple pages without the risk of getting labeled as duplicate content.

It is also important to make sure that you maintain keyword-rich and crawl-able content on your site. If you are using Iframes on your site, you should always check to see if the pages have been crawled. You should remove the content from the Iframes if they have not been indexed. Place the removed content from Iframes on the web page (out of the Iframe). As everybody knows, strong on-page content will help boost the site’s rankings.


The Difference between Crowdsourcing and Outsourcing

Crowdsourcing -- SEO company Philippines

The word “crowdsourcing” was first use in writing by Steve Jurvetson in February 2006 to describe “a collective effort to manage an online discussion forum on Flickr.” In June 2006, a Wired Magazine contributing editor came out with the first definition of “crowdsourcing” in a blog post to his Wired Magazine article.

Crowdsourcing is now used by a lot of people who need a collective effort from a crowd of people in getting work or funding done which is usually online. The term is coined from the two words “crowd” and “outsourcing”. The idea is to distribute tasks to a large group of online people in order to solicit intelligence and assess the quality of work in parallel. It is often used to subdivide tedious work or to raise funds for start-up companies and charities. The combination of efforts from crowds of volunteers or part-time workers adds up to a relatively large or significant result.

One famous example of crowdsourcing is Wikipedia, where instead of Wikipedia owners hiring their own writers and editors, the crowd is enjoined to create the information on their own resulting to the most comprehensive online encyclopedia the world has ever known.

Capitalizing on the principle of “more heads are better than one”, any task becomes comprehensive, wide-ranging and far-reaching. Imagine what will result from a combined ideas, skills, information, and participation from a host of people of varied background – superior quality content and idea. 

Outsourcing -- SEO outsourcing Philippines

Outsourcing

On the other hand, outsourcing is the process of contracting out an internal business process to a third party organization specialized in specific task or work, in exchange for payment for the services rendered. Businesses find this process more cost effective than maintaining in-house employees to do the task.

The term “outsourcing” was popularized in the United States near the turn of the 21st century when several businesses started contracting out some of the in-house business functions such as IT, payroll and accounting, general maintenance, and advertising and marketing services. Outsourcing can both be foreign and domestic contracting which means the third party service provider can be from another country.

This practice has been around for as long as work specialization has existed. In most cases, the outsourced function is usually not related to the core business. An insurance company, for example, might outsource its janitorial and landscaping operations, or the IT maintenance services, which are both considered non-core to the business. Large manufacturing companies outsource the catering services for its workers to third party service providers.

In recent years, outsourcing has included even the narrow functions such as billing and data entry, payroll services, or human resource recruitment. These processes are handled in more efficient and more cost-effective ways by service providers that are specialized in carrying out such tasks. These providers have specialized tools, software programs and systems, facilities, and specially trained personnel for the specific tasks and functions they offer.

The most common and popular forms of outsourcing include ITO or Information Technology Outsourcing and BPO or Business Process Outsourcing. BPO includes call center outsourcing, human resources outsourcing, accounting and finance outsourcing, internet marketing outsourcing, and claims processing outsourcing.


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