https://www.outsource-force.com/blog/get-ready-for-another-google-update-big-changes-to-mobile-campaign-management/ Thu, 20 Jul 2017 06:30:45 +0000 hourly 1 https://wordpress.org/?v=5.4.15 https://www.outsource-force.com/blog/get-ready-for-another-google-update-big-changes-to-mobile-campaign-management/#comment-38 Thu, 27 Mar 2014 03:39:00 +0000 http://www.outsource-force.com/blog/?p=1106#comment-38 thats pretty interesting. for my company, the biggest problem with adwords I’ve had was getting a good ROI on advertising. We’ve spent a little over $5000 but we weren’t getting any leads of people interested in buying our US-made Adirondack chairs. we started consulting with a company who basically told us though that our targeting was too broad and the way to go is lots of exact match keywords, consolidated ad groups (all our groups are less than 20 keywords now), and including lots of long-tail keywords. if you want id recommend emailing him or whatnot if at least for the free ppc account audit, it helped us out increase our sales a bit after the economy downturned here. his email is simon.b@resultsdriven.org. hope that helps!

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