The New Magical Number in SEO – 7

online marketing outsourcing -- The new magical number in SEO -- 7

For most online marketing outsourcing companies, every movement, update or changes in SEO, SEM algorithms are critical as these would have some impact on their online marketing and optimization efforts. Regular monitoring of search engine results page on specific targeted keywords is equally important and critical as this would be an indicator of whether or not the marketing and optimization efforts are paying off in terms of page rankings. And those who are closely monitoring the SERPs must have noticed a significant and obvious change.

It used to be that search engines like Google would normally bring out ten websites on each page of their SERPs for every search query made. Depending on the website’s page ranking and optimization value, ten websites are to appear on every page of the SERPs. And as most SEO and outsource internet marketing companies would do, they will target their site to be included, say in the first or top page of the results page. Even if their site lands on 8th or 9th or even 10th position, the site will still be at the first or top page.

Recently, however, Google has been observed to be moving away from the customary 10 listings per results page down to displaying only seven listings. It has also been observed that one site dominates the results.

Dr. Peter Meyers of SEOmoz pointed out that “about 20% of the search engine results pages or SERPs at Google now show only 7 listings.” With this, one is inclined to think that Google is trying the new display format to whether “sitelinks” appear with listings.

Apparently, when a search query is made, and the search query word matches the domain, the domain’s results show sitelinks, then only 7 listings will appear on the SERP. While sitelinks often appear for brand names, they are apparently appearing now on the SERPs because Google had instructed their spiders to include sitelinks in their search.

Here’s a sample of the said new number of results:

internet marketing outsourcing -- Zappos - Google Search

With this observation, online marketing outsourcing companies are concerned about site domination, which in the mid-2010, Google officially declared “that in some cases, there are sites which might be able to dominate all the results” – which leads most people in the SEO business to think that Google is making another expansion on site domination.

However, when the search done uses general keywords, it still shows its normal 10 site listings. Here, search engine optimization companies who have been doing all white hat technique and was not hit by Google’s Panda nor Penguin updates continues to give a tough battle in ranking number one.

This goes to show that the current number seven as Google’s new SERP depends on the type of query a user does. It does not follow that the said search engine will only display seven results to every query done and that the number of results is still search specific.

Here is a sample of results for a generally used keyword:

SEO outsourcing Philippines -- search engine optimization - Google Search

In an official statement, Google declared, “We’re continuing to work out the best ways to show multiple results from a single site when it’s clear users are interested in that site. Separately, we’re also experimenting with varying the number of results per page, as we do periodically. Overall our goal is to provide the most relevant results for a given query as quickly as possible, whether it’s a wide variety of sources or navigation deep into a particular source. There’s always room for improvement, so we’re going to keep working on getting the mix right.”

Even though an online marketing company goes on with white hat practices, the future of search does not guarantee top ranking if the trend continues. Digital marketing will drastically change if this new rule will be implemented. So, as early as now, the need to be on top is crucial as this helps a website’s branding. To be able to be included in the future of search, the job needs to be polished now before it is too late.


Recommended SEO Tools

Internet Marketing Outsourcing - Top SEO Tools

Just like in any business, competition abounds. SEO is no exception. Your website should be optimized properly in order to be more popular and more relevant than the existing and would be competitors, in order to succeed.

Websites that make use of search engine optimization strategies and techniques should know that the following elements are critical in the SEO campaign – keyword research, site usability and structure, link building, and relevant and updated content, etc.

Unfortunately, one of the most overlooked and ignored SEO strategy is monitoring and tracking your progress. Implementing the best SEO practices without knowing how your efforts are helping the business, i.e., monitoring the progress just makes no sense. With all the updates being done by major search engines, one has to be on top of his game in terms of utilizing the best SEO tools to check if you are successful in your optimization efforts.

  • Google SEO Tools. Apparently, Google has the widest array of tools that can be used to check your success or failure.  AdWords Keyword Tool is probably one of the most popular keyword tool on the internet. Google’s keyword tool is great with only one downside – you cannot use it to analyze competition. Other keyword tools are YouTube keyword tool, Google Insights, Google Webmaster Tools, Google Analytics, Google Page Speed Online, and Google’s Real Time Insights Finder – Marketing Tool.
  • Tynt SEO. Copied excerpts of your content and attributes a link to the original source is an acceptable practice and poses no problem for the content source. The problem is when your contents don’t get the proper attribution. This tool basically inserts a certain code on every single page of your site. This code allows automatic generation of attribution link when text or images from your page get copied by external users. The attribution link will lead back to where the content was extracted from. With this tool, you are able to build links back to your site. This tool also generates some cool SEO reports like number of users that copied your content.
  • Microsoft SEO ToolKit. This SEO ToolKit allows you to review your website, see the results and make the necessary changes the tool recommends. It provides detailed analysis and search engine friendly recommendations to help improve the relevance of your website in search results right away. The toolkit checks for broken links, missing tags, missing alt tags, larger scripts, and other SEO violations.
  • GTMetrics. This is quickly becoming a favorite tool used to analyze and test page speed online. This tool can check Google Page Speed and Yahoo YSlow score of any web site. The information generated from such analysis is very useful since page loading time is one of the factors used by Google to determine rankings. GTmetrix will provide detailed explanations of what is not working on your site and ways you can implement to improve it.
  • SEO Doctor. This is a FireFox Addon –  a great “flyby” and simple tool, made for both beginners and seasoned SEOs. Main features of this tool include identifying potential problems and assigning a score for your pages based on currently accepted SEO practices; showing link structure and help monitor page rank flow for your site pages; and detecting and warning about non-indexable pages on your site.

Most of the SEO tools mentioned here are free. Some are web-based, some can be downloaded, and some are browser add-ons. With the help of these search engine optimization tools, you could always check on your standing and which strategies are working for your campaign. Knowing which tactics are working will lessen your non-working efforts and will eventually free you from doing what might harm your campaign.

Internet marketing is a game of survival and at the same time, a game without definite formula. To stay on top of your game, you need to keep your eyes and ears open and be able to react quickly with the changes made every now and then. In the Philippines, a lot of good SEO outsourcing company does well in the online marketing field and utilizes every SEO tools to keep up with steep competition.


How to Identify if Your SEO is an Expert on the Field

seoexpert

Like most business entrepreneurs, small business owners are cognizant of the importance of keeping high online visibility through a website.  Web designers are hired to develop and create a visually appealing website. An expert in search engine optimization is engaged to provide for the optimization needs of the website in order to achieve high ranking on the search engines results page and high website visibility for the searchers or users.

 The high demand for SEO nowadays has presented the market with deceitful SEO, low-quality service providers, and unfortunately, outright SEO scammers. This has caused many business owners to hesitate in hiring an SEO for fear of ending up with a scammer.

Fortunately, there are a number of ways to check or test your SEO on his or her expertise on the field.

  • Check if the optimization expert can answer your questions confidently. You may need to do some advance research on SEO techniques and strategies to be able to determine if the SEO’s answers match the standard and acceptable optimization practices. Throw in some questions like any other business owner would and pay attention on how the SEO will respond to pointed questions. You should be looking for someone who can answer the questions with honesty and confidence. The SEO expert should be able to explain details logically and reasonably.

  • Expert SEO utilizes a strategic approach leveraging a site’s unique offerings regardless what they are. SEO that gives you a quotation by the page is using a short-sighted approach that is not likely to benefit your business. The SEO expert is just after making money from the pages created and not from the goals achieved.

  • SEO is basically organic. An expert in the field would be able to achieve positive results without having to ask the business owner to implement fast-results non-organic methodologies like paid advertising, etc. Site optimization requires creativity, innovation and openness to new organic strategies. Packaged SEO can impose restrictions on the overall optimization campaign which will definitely not benefit your business.

  • Watch out for SEO that uses techniques that put your website at risk with search engines policies. This includes link buying or cloaking to deceive users and search engines, stealing content from other websites, etc. These are also known as black hat SEO – using techniques aimed at tricking the search engines into finding the site as relevant when it is in reality, not.

  • SEO is a continuing process and no expert will make a definitive claim on getting results within a specified time frame especially for organic site optimization. Don’t fall into false guarantees in terms of achieving the results.

  • Your expert SEO should be able to create multiple quality content for the website. Without this, the website may not stand a chance of being ever found by searchers. Constant updating of the information on the site is required and the expert SEO should know this in the same way that he would know that searchers or users are constantly looking for new and latest information in whatever it is they are looking for.

Ultimately, an expert SEO should exercise complete compliance with search engine guidelines in order to keep the integrity, reputation and authority of your website in the industry. Stay away from SEO who would suggest short-cut tactics to achieve the desired results. In the long run, it will do your business more harm than good.

It is best to be vigilant and be meticulous in hiring an internet marketing company who can provide you with the best search engine optimization service which surpasses the industry standard for your business to be at its optimal performance.


The Power of Anchor Text in SEO

anchortext

Anchor text is a visible hyperlinked text that people usually see on a website or a web page.  Clicking this blue colored hyperlink will take the visitor to another page available on the website or another relevant page. These are also underlined texts that regularly appear on any website that is used to indicate the page that it links to.

Unfortunately, some SEO and webmaster often disregard the importance of anchor text in a rock-solid SEO link building strategy. In today’s search engine realms, anchor text could be the best element to help achieve high rankings in search engine result pages.  Despite the constant updates being done by major search engines in order to achieve a better way of ranking genuinely quality sites, anchor text remains to be an implementable SEO technique that can bring your site to the high ranking page of search engines.

If there’s one thing about SEO that remained unchanged, it is the power of anchor text. Putting a link on your site to another site is seen by Google as a ‘vote”. This is a proven SEO technique that Google has used since the beginning. By using anchor text, visitors are led to a page where they can expect to see information relevant to the text used as anchor text. This pattern of usage has been taken into consideration in search engine algorithms to improve the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text. To understand the power of anchor text, check the following:

  • Enhancing the Relevance of the Target Page. It should be noted that the keywords in anchor text enhance the relevance of the target page pertinent to the keywords used. The relevance of the page containing the anchor text is enhanced to some degree while the real winner is actually the target page URL. Use optimized anchor text with relevant keywords to build the relevance of each page of your site.

  • Anchor Text and Search Engine Algorithms. Including important and relevant keywords in the anchor text can spell out the big difference in the final ranking of site pages. All search engines give significant consideration to the anchor text on the site’s pages. Google, in fact has created a special operator: allinanchor:keyword, which detects and picks up text only from within the anchor text of indexed pages. This is probably Google’s way of saying that its algorithm is configured to index anchor text as separate searchable data, thereby, making it evident, that Google considers it as one important pointer to page relevance. Anchor text linking to external or internal pages should have important keywords.

  • Anchor Text Position. This gives a significant impact in achieving good ranking. Positioning your anchor text is like positioning your targeted keyword; it should be very visible to the reader and the robots. Placing your anchor text at the beginning of your article makes it easier for robots to read what your page is all about. Placing your anchor text at the middle means you are showing relevant articles for your post. Placing your anchor text at the end of an article is sort of a reminder for the reader that they could also see other products or services you offer.

  • Repetitive use of exact keyword as anchor text. Since Penguin has been around for some time now, it is highly advised that anchor text must vary. Repetitive use of exact anchor text in an article can be very detrimental to your campaign. Google can actually detect that you are manipulating the search engines if you overdo this. Careful keyword research and analysis will help you with the variety of anchor text you you can use.

Successful SEO techniques and strategies should, therefore always include the proper use of anchor text of inbound links. A significant amount of weight is given by Google and other search engines to this particular technique making it a decisive factor in targeting high or top ranking with search engines on extremely competitive search terms. Your online marketing outsourcing company knows the significance of this.


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