Use of Rel Canonical, No Index, and No Follow

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Rel Canonical

Named in many ways – ‘rel=canonical’, ‘rel canonical tag’, ‘rel canonical’, ‘canonical url tag’, ‘link canonical tag’, or ‘canonical tag’,  they all refer to one and the same thing, i.e., the page level meta tag placed in the header of a webpage; rel canonical is the first or one of the first things in the HEAD section. It gives your website protection from duplicate content. Rel canonical tells search engines which URL represents the page being displayed. There are four reasons why your site should use rel canonical:

  • Defense against mirror sites. Mirror sites or scraper sites are always an issue for any website. Some are intentionally done maliciously by a 3rd party; there are some which were accidentally done during site development. Mirror sites are a trap for search engines and users to wind up in the wrong place, wasting their time and resources.

  • Focus the search engines. The rel canonical will direct the search engines accurately on the pages which are of genuine value and not waste time in indexing duplicate content. Spiders will be able to crawl valuable contents and index them properly.

  • Secure Page Level Authority. 301 redirect is the most effective way of preserving the page level authority in the same manner that rel canonical instructs the search engines on the proper placement of link equity.

  • Prevent Indexation Issue. By implementing a rel canonical link tag, having an indexation issue is prevented.

No Follow

Webmasters can tell search engines “Don’t follow links on this page” or “Don’t follow this specific link” by using “Nofollow”. “Nofollow” does not count for Google’s page ranking requirements. Using ‘nofollow’ causes Google to drop the target links from the web, but the target links may still appear in Google’s index if the same target links were used by other sites which did not use the ‘nofollow’ tag. There are three reasons for using ‘nofollow’ :

  • Untrustworthy content. Use ‘nofollow’ for contents of pages you link to which are not trustworthy, e.g., untrusted user comments or guestbook entries, etc. This is a way to discourage spammers from messing with your site.

  • Paid links. Webmasters should use ‘nofollow’ on paid links in order to prevent these paid links from manipulating search engines and causing negative impact to the users.

  • Crawl prioritization. Use ‘nofollow’ on ‘register here’ or ‘sign in’ links to enable spiders or Googlebots to crawl other pages which you would like to see in Google index.

No Index

“Noindex” tags are used by SEO to prevent search engine spiders from indexing a specific page on a site. If there is a ‘noindex’ tag on a page, Google will drop the page from their search results even if other sites link to it. Other search engines may have a different way of interpreting ‘noindex’ tag where a link to the page can still appear in their search results even if there is a ‘noindex’ tag.

There may be instances or cases when the page with ‘noindex’ tag still appears in Google search results. This could be because Googlebots haven’t crawled the site since the ‘noindex’ tag is added on the page. To have the ‘noindex’ page removed, use the URL removal request tool of Google.

These are some of the useful elements of search engine optimization that should not be overlooked. These are part of the important factors that search engines are looking at to see if a website is really serving its purpose and if it is right for a specific search. Online marketing is a complex process that needs an in-depth understanding for strategies to work out well.


Who Should Consider Marketing Outsourcing

Consider Marketing Outsourcing

The business of outsourcing is not an overnight phenomenon as this has been around for many, many years. It has been traditionally done with Accounting or Information Technology. Recent years have seen an expanded array of services which many companies have been willing to subcontract to another party – customer service, human resources, and recruitment among others. With the changing consumer mindset and economic conditions, outsourcing is a relief seen by many business owners from huge overhead expenses.

Outsourcing the marketing needs of your business is an idea met with enthusiasm and positivism. It enables you to add experience, leadership, and expertise without the usual costs associated if adding full-time personnel for the purpose.

Aside from the financial savings of outsourcing your online marketing, there are other benefits that go with it:

  • Invaluable contribution in terms of expertise in marketing strategy, management and implementation

  • Provide an unbiased, fresh, outside perspective on your business and industry

  • Offset the impact of marketing staff reduction

  • Hire only for tasks needed and when they are needed

  • Maintain a sense of priority and focus with critical projects with the knowledge that your need will be attended to by the outsourcing company

Who Should Consider Marketing Outsourcing?

With such benefits and advantages, outsourcing may be seen as a logical choice for every company with the need to grow its business. But not all companies may adapt to the concept of outsourcing. Certain characteristics of a company’s culture are necessary to maximize and fully capitalize on the benefits of outsourcing.

Some companies choose to stay smart in today’s volatile business environment which requires access to resources that are well versed in current practices or techniques across all marketing disciplines. Others welcome innovation but may have difficulty in keeping abreast with the overflow of innovation across the digital world.

Foremost is the company’s culture of innovation. Those companies that are open and committed to innovation understand the importance of prioritizing that function above all others. At the same time, such firms are more “culturally adaptable” to take advantage of the innovative approach entailed by marketing outsourcing. These companies will accept the changes resulting from such innovations but not without completely understanding what the trade-off is.

How about companies that constantly looks for ‘best-price’ deal for marketing services? They are usually unable to appreciate the strategic capability a knowledgeable outsourced marketing team can offer the company. These companies not only missed on the benefits of outsourcing but they fail in getting the marketing concepts up and working for the business.

There are other companies that can possibly adapt to the concept of marketing outsourcing. They are:

  • Companies that undergo rapid expansion into new geography

  • Companies that experience a sudden growth surge

  • Companies that have a compelling need to reduce overhead and employees

  • Companies that are spin-offs from the parent company

From how it looks, it seems that only the innovators qualify in venturing into marketing outsourcing. Their culture of innovation certainly makes up for what is required by outsourcing companies and that is openness to new technologies, strategies, and unconventional practices.


Why Outsource Your SEO to the Philippines

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There is no doubt that more and more people are now using search engines via the internet as the first point of research. Statistics have it that over 93% of the people browsing the web are looking for information or data about something they need to know about – product, service or just plain help with specific things. This is why, majority of the businesses aiming for maximum online visibility focus their efforts in search engine optimization strategies in order to achieve high ranking with search engines.

Websites of various businesses aim for first page ranking on search engine results pages or SERPs. How it is achieved is through implementing search engine optimization strategies to make the website get a good ranking for targeted keywords. Many different and legitimate techniques and strategies may be implemented on a website to achieve this ultimate objective.

Due to the global inter-connectivity of the world, outsourcing has become an integral business concept that most businesses cannot do without. Imagine the endless available human resources of highly qualified and experienced professionals who can do specific tasks for you and your business or website like search engine optimization, web design, social media marketing, internet marketing, among other tasks. And most businesses turn to developing countries like the Philippines and India for their outsourcing needs as these two countries are the leaders in the outsourcing industry to date.

The Philippines is continuing to grow its outsourcing industry with great forecasts of doubling its global market share by 2016. It has outranked India, its outsourcing rival for many years. The Philippines has plenty of flourishing outsourcing businesses as a response to the increasing demand. And at the rate things are going, the outsourcing industry is considered as one of the biggest if not the biggest source of revenue for the government. It is said to have already exceeded the remittance of its OFW (overseas Filipino worker).

There are many reasons why companies turn to the Philippines for their SEO outsourcing requirements:

    • The Filipinos have excellent command of the English language, both written and spoken, the English language being the second language spoken in the country. The standards used is American English although British English is also easily adapted if there is a need or requirement.
    • The Filipinos have a better familiarity with the Western culture – American culture in particular, that it is easier to understand what the US companies require or need in terms of SEO outsourcing.
    • The labor cost is significantly cheaper and lower compared to cost of labor from counterpart countries from the Western world and other parts of the world offering the same services. US companies can enjoy as much as 200% markdown on the tag prize if they engage an outsourcing partner from the Philippines.
    • The country is teeming with highly competent professionals trained for various outsourcing skills.
    • The Filipinos are dedicated, honest, and professional workers who are not known to shortchange anyone in terms of agreed deliverables.
    • The Filipinos deliver high quality standard of services.
  • The global connectivity in the Philippines is stable and reliable.

Outsourcing to an SEO specialist in the Philippines gives the western companies the opportunity not only to have huge savings on overhead costs but also to have a highly systematic management of site optimization. With a team of experienced and technically skilled professionals of diverse expertise, no optimization strategy, or technique is impossible or unachievable.


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